29%

increase in
site
visits

62%

increase in
conversions
number

38%

decrease in
acquisition
cost

100%

increase in
ROAS

BACKGROUND

The most important online store of winter sports equipment. The widest range of high quality products for winter sports lovers.

Sales increased significantly each season through direct and assisted conversion from Google Ads.

CHALLENGE

Increase the number of conversions & keep Google Ads advertising cost below target cost.

OUR METHOD

• Targeted Search Campaigns
• Segmented remarketing
• Custom Audiences in GDN – allows us to expand outside of predefined audience categories, identifying new prospects that are likely to be in the market for Wintermag’s products
• Shopping Campaign – massive increase in conversions and massive decrease in cost per conversion

Due to close collaboration with Google and a new strategy fuelled by machine learning, we were able to reach new levels of efficiency for Wintermag, which drove an impressive decrease in CPA and an increase in conversion rate.

RESULTS

• From one season to another the number of visits to the site increased by 29%
• The cost of advertising through Google Ads has remained below the target cost throughout the collaboration
• Sales increased significantly each season through direct and assisted conversion from AdWords

Let’s build incredible campaigns together.

ABOUT US

Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.

We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.