adLemonade is our partner for over 5 years in which we have built a relationship based on professionalism and trust. The advice they give us in our AdWords and YouTube campaigns has always proven a good knowledge of the market we operate in and we are confident to leave our marketing budget in their hands, ensuring that we get optimal results in terms of visibility and conversions at the best cost. We have grown and continue to grow the Publi24.ro brand together with adLemonade.
Publi24.ro is a freemium Classifieds website with almost 5 million users per month.
Through efficient video campaigns, brand visibility increased significantly during the one month period.
Besides running commercials on TV, the client wanted more brand awareness with the help of YouTube campaigns with specific videos regarding selling used goods.
Running video ads on TV screens only, to target users watching YouTube on connected TVs. The target was to achieve as many video views at a low cost per view.
• TrueView in-stream ads, to reach new audiences
• We used different types of audiences: interests (people interested in used cars, selling cars, home & garden, electronics etc), custom affinity, custom intent, topics
• Also targeted light TV viewers, because we wanted to reach people who are watching less TV and spending more time online.
Comparing to the previous TrueView campaign, having the same budget, due to the new audiences used this time, we achieved the following results:
• 37% increase in impressions
• 21% increase in views
• CPV decreased with 13%
• Light TV viewers brought 35% from total impressions and views
Let’s build incredible campaigns together.
Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.
We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.