adLemonade is a fantastic partner - not only does it help us define and optimize our core goals, but it meets the challenges and is looking for new opportunities to grow our business. For more than 1 year since we started the collaboration, we have had an 80% increase in appointments in clinics in the country, and website traffic has increased by 90%, due to very well structured campaigns in Google Ads, Facebook, Instagram, newsletters and blog posts.
Manager Natur House Romania
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More than 25 years’ experience in the Diet and Nutrition sector support the Natur House Method as the most effective and most responsible solution for weight loss and control.
The proven results and success of the Naturhouse Method have taken the company to own and operate more than 2300 centres in 33 countries around the world and at the moment, there are over 90 centres in Romania.
Developing the online PPC strategy for attracting relevant traffic on the website, increasing the notoriety of the Natur House brand and generating online appointments in the centers in the country.
• Communication objectives
• Brand communication
• Increase brand awareness in the market
• Increase the visibility of the clinic centers in the country
• Business objectives
• Generating leads online at a good CPA (appointments through the form on the site)
• Attract relevant traffic to the site
• Traffic generation in the clinic centers
In Google, we used the following campaign types:
• Targeted Search campaigns for every centre in the country
• Smart Display campaign to increase awareness, remarketing and to reach new audiences
• Discovery campaign in order to drive engagement with richer, more relevant ads.
• YouTube campaign to increase brand awareness
• After testing smart bidding on some campaigns, we noticed an increase of leads so we switched all campaigns to smart bidding strategies – mostly target CPA and maximize conversions.
In Facebook, we use the following strategy:
• Facebook posts – 3 times/ day
• There are 5 types of posts that we use during the day:
• motivational message in the morning
• the benefits of fruits or vegetables at noon
• promoting the Natur House supplements in the afternoon
• blog article and newsletter once a week
• special recipe on Sundays
• Post Engagement campaign – we promote one post per day, targeting the fans, friends of fans, lookalike audiences and users who previously visited the website.
• Traffic campaign to increase awareness and website traffic
• Traffic campaign targeting remarketing – the objective here is to convince people to schedule an appointment at the closest centre
• Video campaign to increase visibility
• Lead Ads campaign – to make people convert faster and grow the number of leads.
Both in Google and Facebook, we used dedicated ad copy and we targeted 80% women and 20% men, because women are the target audience.
We started working with Natur House in March 2019. The following results are achieved YoY:
Google:
• Website traffic increased by 161%
• The number of leads grew by 343%
• Conversion rate increased by 42%
• CTR improved by 50% in Search campaigns, due to the specific ad copy and landing page
Facebook:
• Traffic increased by 172%
• The number of leads improved by 233%
• Conversion rate grew by 19%
• 62% of leads are from Facebook ads and 38% are from page posts
Let’s build incredible campaigns together.
TEABOUT US
Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.
We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.