Collaboration with the marketing agency adLemonade has been, and continues to be, very good! We are pleased with their involvement and the professionalism they demonstrate. Diana, the person dedicated to our account, is always prompt, detail-oriented, consistently brings useful suggestions, and provides us with the support we need. We are glad to have a reliable partner by our side in our online promotion efforts!
Brand/IT ManagerCin Grup
104%
increase in
site visits
258%
increase in number of conversions
77%
increase in conversion rate
296%
increase in revenue
17
ROAS achieved
CIN GRUP is a Romanian company specialized in the import and distribution of raw materials and semi-finished products for the pastry, bakery, and HoReCa industries. Founded in 2007, CIN GRUP has grown steadily, becoming a trusted partner for confectionery professionals across the country.
CinGrup.ro: the official online store offers a wide range of high-quality ingredients such as chocolate, pistachios, fruit fillings, creams, and decorations. In recent years, the platform has expanded its customer base and visibility, becoming one of the go-to online sources for pastry artisans and small businesses in Romania.
Reach and activate an untapped segment of the target audience that CIN GRUP had not yet engaged prior to the start of the collaboration. Develop a fully digital brand presence and implement a 100% online growth strategy to increase visibility, drive qualified traffic, and strengthen the brand’s positioning in the pastry and HoReCa markets.
As CIN GRUP’s digital marketing partner, we implemented a full-funnel PPC strategy across both Google Ads and Meta Ads platforms.
Our main focus was:
• Running traffic and conversion campaigns targeting both cold and remarketing audiences;
• Structuring Performance Max campaigns by product categories to maximize efficiency and scale;
• Implementing Meta Ads to support top-of-funnel visibility and retargeting users based on product interest and site behavior;
• Continuously optimizing based on ROAS, conversion rate, and product-specific performance.
The integrated approach allowed us to reach new audiences while nurturing existing ones, increasing both brand visibility and sales.
- Website traffic increased by 104.92%
- The number of conversions grew by 258.28%
- The conversion rate improved by 77.32%
- Revenue increased by 296.31%
- Achieved a ROAS of 17.36
Let’s build incredible campaigns together.
TEABOUT US
Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.
We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.