70%

increase in
visitor
engagement

175%

increase in
conversion
rate

30%

decrease in
acquisition
cost

330%

increase in
number of
orders

BACKGROUND

Since 2009 Bebeliss is one of the largest online stores in Romania with over 12,000 products for mothers and children.

Through Google Ads managed campaigns, our team delivers excellent results each month, helping Bebebliss stay in the top position on its vertical.

CHALLENGE
Brand awareness, increasing the conversion rate at the level of product categories & maintaining the cost per acquisition.
OUR METHOD

• Creating Search campaigns and segmenting them
• Remarketing campaigns to increase engagement and conversion rate
• Account restructuring for increased efficiency
• Expanding on new promotion opportunities in Google and Facebook
• Shopping Campaigns – we knew that Shopping campaigns would reduce our lead times for optimization at the product and category levels.

After launching Shopping campaigns, cost per acquisition (CPA) decreased by 50%, while ROAS improved by 55%.

Switching from a manual bidding strategy to a smart bidding strategy helps deliver more conversions per month. We are able to utilize Machine Learning to help the campaign identify new customers.

RESULTS

• Visitor engagement has increased by 70%
• Improved conversion rate by 175%
• The number of orders increased by 330%, while the CPA decreased by 30%

Let’s build incredible campaigns together.

ABOUT US

Since 2012 in the digital advertising space, we are a results-based marketing agency specialised in online marketing strategy, implementation and automation.

We love to mix creativity, data and technology to help our clients become closer to their consumers and their employees.